Understanding Wedding Dress Colors
Updated: Aug 6, 2019
A "White" dress is not what you'd expect.
Pretty much every dress you see pictured on our site that looks "white" is in the ivory color option. The actual name ivory tends to be a little misleading, because we naturally think of ivory to have a very warm tone. Ivory just means a soft white.
So what's really "white"? The easiest way to imagine it, is to go find yourself a piece of printer paper. Yes, its THAT white.
Obviously different fabrics will produce different tones, but in general the "white" color options out in the wedding dress world are pretty bright.
Champagne will vary greatly from style to style.
The color tone of Champagnes can range from slightly off white, to a slight rose tone, and a creamier warm tone. The actual color depends on the layering.
Typically, the Champagne color comes from the bottom Satin layer. This is the base layer from which all other design elements are layered on. When you start adding English Net, Lace and Bead elements, they will diffuse the color in different ways. For example, some Champagne designs have an ivory lace layer on top, which brings out a more creamy palette.
Here's two examples: Single Layer vs Multi Layer
Single Layer (Style 1706)
With a single layer of ivory lace appliqué and English net, the Champagne tone is very light, and becomes slightly off white.
Multi Layer (Style BE240)
The skirt here has many layers of different densities of net to diffuse the color. The net layers themselves have different tones of white as well. This creates a more creamy tone.
Oyster has a high sheen and has a slightly colder tone
Oyster is in essence the other side of the spectrum from champagne. This color allows for a very beautiful contrast against lace appliqué. Usually thicker embroidery lace will produce a vintage feel to a dress style, but with oyster it allows for a very modern contrast. The only thing to watch out for when shopping for an oyster color tone dress is to see it under natural light. If you're under older incandescent lights it will make it look almost gray. Under florescent light it produces a colder color tone. Here's some designs with Oyster: Style 1708 (shown below), 1584, and 1573
Vintage has a high sheen and has a slightly warmer tone
Similar to Oyster in material behavior and contrast, but leaning towards a more warm tone. (Example: BE445)
Ivory is essentially what you'd consider "white", just not as bright.
This is by far the most popular dress color. Most people think of an overly creamy color tone when they hear "ivory", when in reality its just a softer white. Dress styles in ivory are the most common type of base color you'll encounter when you go dress shopping. (Example: BE436)